Free influencer campaign brief template
Generate a campaign brief for creators and share it for free.
Create campaign briefThe ultimate influencer campaign brief
Shareable link
Everything you fill in lives in the page address, so anyone with the link sees the same brief.
Edit any time
Change a field and make the brief again — the new link has the latest version.
Print to PDF
Save a clean PDF to attach to an email or contract.
Save hours with campaigns
01
Post a campaign
Put the brief, slots and deadline on one Sponmi campaign page.
02
Set who you want
Say which countries, topics and channel sizes you are looking for.
03
Creators apply
Fitting creators apply with their fee, and you choose who to work with.
Influencer campaign brief template FAQs
What is an influencer campaign brief?
A short document that tells a creator what you want made: the product, the goal, the deliverables, the messages to include and avoid, the timeline and the budget.
Is this template free?
Yes. No account is needed to fill it in, share it or save it as a PDF.
What should a good brief include?
A clear goal, exact deliverables (format, length, number), the key messages, do's and don'ts, deadlines for drafts and posting, how the ad will be labelled, and the budget.
Can I use it for different platforms?
Yes. Write the platform and format in the deliverables field — YouTube Shorts, a long-form integration, an Instagram Reel or a TikTok video.
How do I share the brief?
Make the brief, then copy the page address. It contains everything you filled in. Nothing is stored on Sponmi until you post a campaign.
Is it suitable for small and large campaigns?
Yes. Use one brief per creator group; for many creators, post it as a Sponmi campaign so creators can apply.
Can creators use it too?
Yes. Creators can fill it in to confirm what a brand asked for before they start.
Work with creators on Sponmi
Channels you can book now.
Find and hire creators in seconds
- 1
Search channels
Filter by country, topic, subscribers and budget.
- 2
Order a package
Pick a package or propose your own terms.
- 3
Approve each step
Review the script and the video before they move on.
Free to search
No subscription to browse channels.
Verified channels
Creators prove they own the channel.
Message before you order
Ask questions from the channel page.
Step-by-step approval
72 hours to review each delivery.
Post a campaign and let creators come to you
01
Post a brief
Say what you need, how many creators and by when.
02
Creators apply
Fitting creators apply with their fee.
03
Pick and order
Choose who to work with from the applicants.
What brands say
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Find and hire creators for your campaign
Search for free. Prices on the channel page.
Find creators